As we have studied in many places in this book, the culture in which we live has a considerable influence on how we think and perceive our social worlds. So it`s no surprise that people from different cultures tend to think at least a little differently than people. There is a difference between people from many Western cultures (for example. B the United States, Canada, Australia) and people from many Asian cultures (e.g.B. Japan, China, Taiwan, Korea, India). For example, as we discussed in Chapter 2 in our discussion of self-conception research, people in Western cultures tend to be primarily oriented towards individualism. As a result, they have an independent concept of themselves, in which they see themselves and others as autonomous beings, somewhat separated from their social groups and environments.